Marketing Benefits

Positive cash flow - The average value purchased on a card is £35.00. This can go up to over £100.00 with top up’s, creating excellent cash flow over a period of time.

REGARDLESS OF THE ECONINC CLIMATE, PEOPLE STILL BY LOVED ONES GIFTS

Just some of the many benefits for a retailer:

• Increase sales and profits.
• Increase foot traffic.
• Increase cash flow (card value paid upfront).
• Customer spends more (20%).
• High perceived value – quality and prestige image.
• Looks and feels like a credit card – modern financial instrument.
• Powerful brand awareness – each card has your company details printed.
• Customer loyalty and retention (closed loop spending within your outlet).
• New customer acquisition (excellent gift for special occasions).
• Great impulse purchase – extra profit line.
• Consumer buys for self-use – daily/weekly/monthly budgeting.
• Improves customer convenience and satisfaction (quick transaction).
• Reduces hassle and recording cumbersome paper vouchers.
• Reduces fraud and ensures secure purchase.
• Reduces administration and accounting – no transaction fees.
• Reduces queuing @ pos – quick handling and processing.
• No cash back – unspent amount remains on the card.
• No need for handling small amounts of change (convenience and security).
• Moving towards a cashless society, e gift cards – the new buying currency.
• Excellent market research facility – view all transactions in real time.
• Competitive edge – with multi nationals.
• The ideal gift over the unwanted gift.
• A gift card in place of returned goods.

Promotional options

• Fundraiser events
• In store promotions.
• Referral gift for a friend or family.
• Corporate incentive item.

Database Management:

• Communication is the key - follow up regular special offers.
• Reactivate old database customers.
• Record and store data ‘privileged customer’ registration.
• Maximise satisfied customers recommendation.
• Market research statistics.

Added Value – The URSHARE Directory

Hundreds of local retailers offering real discounts to your customers

'SUPPORTING THE LOCAL SMALL BIZ COMMUNITY OF NORTHERN IRELAND'